Marketing Services American Physicians - Copywriting, Creative Development, Promotional Materials

Client Overview - American Physicians Assurance Corporation

What They Do:
In an industry that gets a lot of bad press these days, American Physicians is one of the "good guys." They provide top quality medical liability insurance to some of the best doctors out there, which enables excellent physicians to deliver essential care. Their branding line (my brainchild), Practices that Set the Standard really says it all, about American Physicians and the many doctors they insure.

How I’ve Helped Them:
I was called upon by a well-established Midwest branding and advertising agency to play a key role in a multi-year relationship with American Physicians. It started with brand development and extended to ongoing marketing counsel, creative development, writing an extensive array of materials and more.

Services I’ve Provided:
Brand Development
Strategic Counsel
Advertisements
Brochures & Printed Collaterals
Direct Mail
Professional Trade Shows
PURL Marketing
Public Relations Materials
More

Length of Relationship:
6 years

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